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What do I set my prices at?

  • Our pricing manager helps make price-setting both easy, flexible, and dynamic.

  • First, you set an 'anchor' price and an 'anchor' length. This would reflect the most typical content you have, so we call this the 'anchor archetype'.

    • To calculate the anchor price we have a mini-calculator in the pricing manager to help. It takes your monthly subscription cost and the average number of articles subscribers read per month to extrapolate a good first anchor price, but you can set it to whatever you want.

  • Second, set default pricing rules for various factors to automatically optimize pricing around the anchor price.

    • Set a pricing window (+/- X%) within which we dynamically optimize the price for you.

    • Set your word count sensitivity so that pricing adjusts based on the length of your content.

    • Set a time-bound premium for new content to get an extra bump in value for fresh content.

    • Set the value structure to match your content type, e.g. front load for news, backload for long-form content, etc.

  • Once you have set your anchor archetype and default pricing rules you can leave the rest to us.

    • Different pieces of content will be assigned different prices based on the pricing rules in place.

    • Similarly, different readers will receive different prices for the same content based on factors such as when they read it and where they are reading it from (e.g. US v India).

  • Now you can begin to test:

    • With the default pricing rules in place, now you can create custom pricing rules.

    • Use custom pricing rules if you want to have different anchor prices, pricing windows, word count sensitivity, etc., for different parts of your website and different content, e.g opinions v sport.

    • You can also run pricing experiments to test and compare price points and other factors so you can optimize revenue over time.

      • If you find a configuration of rules that brings higher revenue, you can return to the pricing manager and either add new custom rules or adjust the default anchor price and rules.